Oxiem SSP Advertising Creative Policies

Last Updated: August 8, 2025

About These Polices
Advertising Creative Policies
Advertising Creative Technical Requirements – CTV Ad Placements

I. About Lamark SSP Advertising Creative Policies

These Policies describe Lamark Media Group’s (collectively with its affiliated companies, “we,” “us,” or “our”) our creative, landing page and associated policies for digital advertisements (“Ads”) submitted for display across our network of distribution affiliates (our “Publisher Network”) through our supply-side platforms (“SSPs”). The intent of these Policies is to ensure a high quality, brand safe and fully compliant advertising experience across our Publisher Network. All Ads must comply with these Policies in addition to all other applicable laws, regulations, and publisher-specific rules and policies. To the extent any such laws, regulations or publisher-specific rules and policies are more stringent than these Policies, the requirements of such laws, regulations, rules, and policies shall take precedence.

Lamark may revise or update these Policies from time to time, in our sole discretion. All changes to these Policies will take effect immediately upon posting of the modified Policies to our website. Continued use of Lamark’s SSPs following updates to these Policies constitutes acceptance and agreement to comply with these Policies as revised.

II. Advertising Creative Policies & Content Standards

Any use of Lamark’s SSPs must comply with all applicable laws, regulations, and self-regulatory guidelines in any relevant jurisdiction, including, but not limited to:

All laws, rules, and regulations pertaining to the placement of online advertising and subsequent delivery of advertising to children.
The current Network Advertising Initiative (“NAI”) Code of Conduct, including the NAI Viewed Content Advertising guidance.
The current Digital Advertising Alliance (“DAA”) Self-Regulatory Principles;
The Interactive Advertising Bureau (“IAB”)n Europe EU Framework for Online Behavioral Advertising.
All ad creative must comply with the Ad Standards and Creative Guidelines defined by the Internet Advertising Bureau at http://www.iab.com/guidelines/iab-standard-ad-unit-portfolio/, unless otherwise and specifically authorized.
All ad creative must meet the Coalition for Better Ads (“CBA”) Better Ads Standards as found at https://www.BetterAds.org/Standards/.
Buyers of advertising inventory through our SSPs must provide consumers with comprehensible, comprehensive notice of their privacy practices, including, where appropriate, enhanced notice of behavioral targeting through mechanisms such as the Digital Advertising Alliance’s “AdChoices” icon. Advertisers engaging in behavioral targeting must also provide consumers the ability to opt-out of such targeted advertising. Advertising buyers must also respect all user opt-out and/or privacy signals.

Prohibited Advertising Creative and Landing Page Content

Deceptive claims not permitted

False, untrue, or misleading statements will result in your advertising creative being rejected.

False, untrue, or misleading statements about health-related benefits, organic or artisan sourcing, or similar will result in your ad creative being rejected. Misleading claims regarding studies, tests or research about your product will result in your ad creative being rejected.

False, untrue, or misleading statements about competitive products will result in your ad creative being rejected.

Misleading guarantees, e.g. “money back guarantees” will result in your ad creative being rejected.

Deceptive, altered, other inappropriate use of Copyright, Trademark, Trade Secret, Patent, other not permitted

Ensure your Company’s logo, product name, other are prominent and consistent, within all ad creative or sets of ad creative.

Deceptively using, copying, altering or otherwise attempting to misrepresent as another company or product will lead to creative and advertisers being rejected.

Ad creative which fail to clearly display a brand, or which fail to display brand clearly for an adequate period of time, will be rejected.

Obscene, Violent, Inappropriate Content not permitted

Ad creative are not permitted to contain the following:
-Graphic or excessive violence, bullying, or excessive blood or gore

-Profanity

-Racial slurs or hate speech

-Online-only pharmacy(ies) selling prescription drugs

-Access to or sale of prescription drugs without a prescription

Ad Creative and Landing Page or click-through destinations must match

Ad creative must match and align to the landing page(s) provided.

Ad creative may be rejected for directing users to landing pages, websites, mobile apps or other which do not match the copyright, trademarks, logos, marks, other of the ad creative.

Ad creative may not be deceptive, or contain any potentially deceptive or misleading content

Ad creative must not be deceptive, not make any effort to misrepresent as any publisher sites content.

Ad creative may be rejected for any of the following or related reasons:

-No clearly defined border or background

-Contains non-functional user interface elements intended to deceive users into clicking or interacting, e.g. video player user-interface controls, non-functional ad closing icon, related

-Contains visual elements which mimic email, messaging, social media or other common interface elements intended to deceive viewers into clicking

-Contains “Download Now,” “Play Now” or similar in the form of buttons or other user interface elements intended to deceive viewers into clicking

-Claiming visitor is a specific number visitor, e.g. “You are our 1 millionth visitor!” or similar, and/or offering any form of reward for clicking or interacting with the ad creative

-Fake errors, warnings, e.g. “You may have a virus” will not be permitted.

-Any effort to duplicate or emulate operating system errors or warnings will not be tolerated.

Adult Content, Pornography, Nudity, Obscenity not permitted

Advertising for adult content is not permitted.

Indecent, obscene, or graphic representations, designs, statements or innuendo are not permitted.

Advertising creative containing questionable nudity or obscenity will be rejected, including:

-Advertising related to the distribution or sale of pornographic content in any form

-Advertising or depiction of sex toys in any way

-Depiction of sexual acts in any way

-Major nudity (e.g. exposed female nipples, genitalia even if blurred, similar)

-Escort services, or any matchmaking related services which may imply escort services

Piracy, enabling or suggesting questionable distribution or Sharing of Content not permitted

Advertising, promoting, enabling or permitting the sharing of any licensed or copyrighted content is not permitted, including:

-Advertising file-sharing services without a compliant Digital Millenium Copyright Act (DMCA) take-down policy and link

-Promoting pirating or sharing of copyrighted content in any way, in any format

Government Services Guidelines

Advertising which seeks to charge for government services will not be permitted.

Advertising related to any illegal or deceptive service will not be permitted, e.g. fake or alternate IDs, evading traffic tickets, or similar.

Firearms, Ammunition, and Weapons

Advertising for firearms, ammunition, firearm accessories, and other weapons is not permitted under any circumstances. This includes, but is not limited to, content promoting the sale, modification, or use of firearms and weapons, regardless of jurisdiction or targeting restrictions.

Miscellaneous

Ad creative may be rejected for any of the following reasons:

-Blank ad creative, or ad creative which fail to render for any reason, including geographic and/or IP address issues; technical errors; ad tag typos, malformed variables/macros, or any other ad server issues.

-Ad creative does not display properly, e.g. renders partially, renders too briefly for branding or clickthrough, renders outside ad unit boundary in any way, or other related issues.

-Ad tag size, dimensions, format, or other details provided to not match the actual ad creative.

-Auto-refreshing ad creative are not permitted; any ad creative seeking to auto-refresh browser to generate multiple impressions or other deceptive practice will be rejected.

-Ad creative which improperly rotate multiple advertisers, brands, or products in any way will be rejected. Creative must not display different or multiple advertisers, brands or products under single advertiser domain or ad creative ID. Co-branded or brand collaboration ad creative require all brands be displayed in both ad creative and landing page(s).

-Ad creative must default to clicking-through in another browser window or browser tab; loading in the same window or tab will result in your creative being rejected.

-Ad creative which do not click-through properly will be rejected, including failing to open landing page; clicking through to an unbranded landing page or a landing page without content; opening multiple landing pages from a single click; or, if any error or warning prevent any or all landing page content from being displayed.

-Ad creative does not provide a designated landing page, and/or landing page provided does not exist

-Ad Creative and/or Landing page(s) prompt user to download file(s) in any way.

Allowed Advertising Creative and Landing Page Content

Alcohol, Drugs, Drug Paraphernalia, related advertising guidelines

Alcohol related advertising must comply with US Government guidelines ad defined by the US Federal Alcohol Act [ link ], as defined in their Alcohol Beverage Labeling and Advertising Guidelines, found at https://www.ttb.gov/business-central/consumer/alcohol-beverage-labeling-and-advertising.

Specifically:

-Alcohol advertising creative may show the product being advertised; however, showing the consumption of alcoholic beverages is not permitted by many major publishers.

-Advertiser’s name, address and contact information must be displayed.

-Producer, class / type / category of product, distinctive designation, related, as appears on approved label of advertised product must be included (27 CFR 4.62(b))

-Advertising of any controlled substance, in any way, is strictly prohibited. Ad creative may not display or portray usage of controlled substances; content related to controlled substances, e.g. ad creative for a streaming television series about traffickers, may not display controlled substances or their use in any way.

-Advertising of drug paraphernalia is strictly not permitted.

Cannabis-related

Advertising of cannabis related products vary widely by jurisdiction, and are subject to frequent change. Cannabis-related advertising campaigns and creative must be reviewed and approved in advance.

Note most major social media platforms and major streaming media platforms do not permit advertising of cannabis related products.

Cannabis related, hemp and hemp derived products containing < 0.3% THC was legalized under the US 2018 Farm Bill. Cannabis related product containing > 0.3% THC remains illegal, federally, despite many states having legalized.

For Cannabis related products containing < 0.3% THC:

-Hemp-derived product, CBD products, and related must be clearly portrayed as such, and ad creative must clearly state these products contain < 0.3% THC

For Cannabis related products containing > 0.3% THC:

-May not be advertised nationally

-Geographic and/or other targeting must be utilized to display this advertising only in jurisdictions where it has been legalized

-Advertising must be targeted to audiences over the age of 21, and actions must be taken to prevent displaying this advertising to audiences under the age of 21.

-Advertising must not include content intended to appeal to minors under the age of 21, e.g. cartoons.

-Advertising must not display images or representation of marijuana plants, leaves, or related paraphernalia.

-Advertising may not contain portrayal of the consumption of cannabis related products.

Pharmaceutical Advertising Guidelines

Any pharmaceutical related or prescription only product advertising must comply with the US Food and Drug Administration’s guidelines for drug-related advertising, found at https://www.fda.gov/drugs/prescription-drug-advertising/basics-drug-ads.

Specifically:

-Product claims must comply with FDA guidelines

-Advertising must only relate to FDA approved use(s) of the drug

-Drug’s “important” risks, as defined by the FDA, must be clearly detailed during the advertisement, and the ad creative must link to more detailed prescribing information for the drug

Political Candidate or Campaign, Political Issue, Special Interest, Political related Advertising

Political advertising is expected to comply with all Federal regulations, particularly the Federal Election Commission Political Advertising Regulations and Disclaimers Requirements found at https://www.fec.gov/help-candidates-and-committees/advertising-and-disclaimers/

Political ad creative are expected to:

-Include appropriate Paid For By disclaimer, which clearly identifies the authorized committee, PAC, party committee, group or individual(s) purchasing the advertising, e.g. “Paid for by the John Doe for President Committee” or “Paid for by the Jesters Union PAC, and not authorized by any candidate or candidate’s committee.”

-Include the appropriate Candidate Disclaimer, e.g. “I am John Doe, and I endorse this message.”

Specifically, for political video advertising:

-Disclaimers must be displayed for a minimum of four (4) seconds.

-For CTV placements where disclaimer would cover 25% or more of the television screen, the adapted disclaimer format may be adopted.

-We will not accept political advertisements within the United States which originate outside the United States.

Tobacco, Nicotine, and Related Products

Advertising for tobacco, nicotine, vaping, e-cigarettes, smokeless tobacco, and related paraphernalia is permitted only in compliance with all applicable laws and regulations in the jurisdiction(s) where the ads will run. Advertisers must:

-Clearly indicate products are intended for adults of legal purchase age (21+ in the U.S.).

-Avoid creative that targets or appeals to minors, including the use of cartoons, youth-oriented imagery, or flavor descriptors appealing to underage audiences.

-Ensure all product labeling and health warnings required by law are visible in the creative.

Cosmetic and Elective Medical Procedures

Advertising for cosmetic surgery, dermatological procedures, injectables (e.g., Botox, fillers), hair restoration, and similar elective medical treatments is permitted provided:

-All claims are truthful, not misleading, and substantiated.

-Any before/after imagery accurately represents typical results.

-Creative avoids unrealistic or exaggerated outcomes.

-All required medical disclaimers are included.

Cryptocurrency and Digital Assets

Advertising for cryptocurrency products, wallets, trading platforms, NFTs, and related services is permitted provided:

-All content complies with applicable financial regulations and consumer protection laws in each jurisdiction where the ads run.

-Creative avoids promises or guarantees of returns, and all risk disclosures are clear and conspicuous.

-The advertiser is a legally registered entity authorized to offer the promoted services.

Advertiser must use geo-targeting to ensure ads only run in permitted jurisdictions.

Gambling & Online Gambling

Advertising for gambling, online wagering, sports betting, casinos, fantasy sports, and related services is permitted only in jurisdictions where such activity is legal and must:

-Target only users of legal gambling age (21+ in the U.S., or local legal age if higher).

-Avoid any creative likely to appeal to minors.

-Include any legally required responsible gambling disclaimers.

Advertiser must use geo-targeting to ensure ads only run in permitted jurisdictions” would align these with your cannabis rules.

Adult-Oriented Venues (Including Strip Clubs)

Advertising for adult entertainment venues, including strip clubs, is permitted provided:

-Creative does not contain nudity, sexual acts, or explicit imagery.

-Creative avoids sexual innuendo or suggestive poses that would violate our Adult Content standards.

-All targeting complies with legal age restrictions (21+ in the U.S.).

	VAST MEZZ	VAST High
File Format	.mp4 / .mov	.mp4
Aspect Ratio	16:9	16:9
Resolution Dimensions	1920×1080 HD	1920×1080, 1280×720 HD
Max Raw Video Asset File Size	10-20Gb	10-15Gb
Bit-Rate	15-40 Mbps	15,000 Kbps – 3,000 Kbps
Frame Rate	23.98; 25.0; 29.97; 30 FPS	23.98; 25.0; 29.97 FPS
Audio	192 – 256 Kbps min. 48 kHz sample rate AAC req’d, PCM optional; two channel only. Volume must not exceed content volume, must be under -2dB, and must follow CALM compliance loudness guidance	96 Kbps min. 48 kHz sample rate AAC req’d, PCM optional; two channel only. Volume must not exceed content volume, must be under -2dB, and must follow CALM compliance loudness guidance

VAST Med	VAST Low	VAST Raw
.mp4	.mp4	.mp4
16:9	16:9	16:9
960×540	640×360	1920×1080 HD
1,500 Kbps	375 Kbps	20-45 Mbps
23.98; 25.0; 29.97 FPS	23.98; 25.0; 29.97 FPS	23.98; 25.0; 29.97; 30 FPS
96 Kbps min. 48 kHz sample rate AAC req’d, PCM optional; two channel only. Volume must not exceed content volume, must be under -2dB, and must follow CALM compliance loudness guidance	96 Kbps min. 48 kHz sample rate AAC req’d, PCM optional; two channel only. Volume must not exceed content volume, must be under -2dB, and must follow CALM compliance loudness guidance	192 – 256 Kbps min. 48 kHz sample rate AAC req’d, PCM optional; two channel only. Volume must not exceed content volume, must be under -2dB, and must follow CALM compliance loudness guidance